Where Human Meets Machine

In 2020, we began storyboarding a practical shoot to show the seamless connection between a gamer, their Alienware PC, and the world of possibilities it unlocks. Then the pandemic hit, and the choices were to scrap the project or wait out it out. We opted for a challenge instead. We created a fully CG TV spot that aired during the World Series, from our bedrooms, with vendors across the world, for the world’s leading gaming company.